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Projects = risk

It’s pretty tempting to find a project that doesn’t involve risk.

After all, only a fool would start off a project by selling his house, quitting his job, and moving out of state.

But the opposite of taking stupid risks isn’t taking zero risk. It’s taking smart risks, maximizing the value you get from the risks you do take.

No matter what project you want to get done, you have to lay out time, money, effort and emotional investment to kickstart the engine. Even the most basic website will cost you $100 and a few hours of your life. And sometimes, even most of time, it isn’t going to work out. And the time, money, and effort will feel wasted.

And then, if you’re smart, you’ll brush it off and start again.